Marco Palma
Dr. Marco A Palma is a Professor in the Department of Agricultural Economics at Texas A&M University. His areas of interest are consumer economics, experimental and behavioral economics and neuroeconomics. Dr Palma is a Texas A&M Presidential Impact Fellow and the Director of the Human Behavior Laboratory, a transdisciplinary facility that integrates state of the art technology to measure neurophysiological responses of human decision-making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior to better understand, predict, and change behavior that improves people’s health and well-being.