Marketing - Southwest Beef

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Testing the Effectiveness of Lottery Incentives in Online Experiments

This article investigates the effectiveness of lottery incentive schemes for eliciting consumer valuations in large-scale online experiments.

Taste Panel Preference

Trained taste test panelists describe sensory factors of beef from Rarámuri Criollo crossbreds, including visual appearance, in mouth texture, flavor, and odor of the beef. This helps to determine consumer acceptability of the meat.

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Map: Grass Fed Beef Producers and Retailers in the Southwest and Southern Plains

Grass finishing beef cattle is less common than the more conventional grain finishing at commercial feedlots. There are grass fed beef producers and grass fed beef retailers throughout the Southwest and Southern Plains.